Custom CRM
Your Sales Process. Built In.
What We Do
Salesforce was built for every company, which means it was optimized for none of them. The more your sales process differs from what the platform assumed, the more your team ends up working around the CRM rather than inside it. Data does not get logged. Fields do not map to your deals.
Reports require someone with admin access and a lot of time. Custom CRM solves that by building a system designed around how your sales process actually works: the stages your deals move through, the information your reps need at each stage, the metrics your leadership actually wants to see, and the tools your team already uses. The system earns adoption because it fits the work, not the other way around.
How We Work
We begin with a sales process workshop: mapping every stage from first contact to closed deal, identifying what information needs to be captured at each stage, and understanding what your team currently does and does not track. That map becomes the data model. We design the entity relationships, build the user interface around the workflows your reps actually follow, and configure automation for the repetitive tasks that currently eat time.
Integration with your email and calendar systems pulls activity data in automatically so reps do not have to log everything manually. Reporting is built from the ground up around the questions your sales leaders actually ask. We deploy in phases, starting with a working MVP your team uses for 30 days before we expand scope.
Why Running Start Digital
Pricing
From $15,000
Typical turnaround: 10-20 weeks
Includes
Frequently Asked Questions
When your sales process does not fit standard CRM workflows, when you need deep integration with proprietary systems, or when per-seat licensing costs exceed the cost of building your own.
A functional MVP takes 8 to 12 weeks. Full-featured systems with advanced reporting, automation, and integrations take 4 to 6 months.
Yes. We handle full data migration from Salesforce, HubSpot, Pipedrive, or any CRM with an API or data export. Contact records, deal history, notes, and activity logs.
Every CRM we build is responsive and works on mobile browsers. For teams that need offline access or native features, we build companion mobile apps.
A functional MVP with core pipeline management, contact tracking, and reporting takes 8 to 12 weeks. Full-featured systems with advanced automation, integrations, and custom analytics take 4 to 6 months.
A custom CRM is typically a one-time investment of $25,000 to $80,000, compared to ongoing per-seat Salesforce licensing that can exceed that within two to three years for mid-size teams. Total cost of ownership depends on team size and timeline.
Yes. Custom CRMs handle multi-stakeholder opportunities, complex approval chains, multi-product deals, long sales cycles, and any process complexity that off-the-shelf tools struggle to accommodate.
Ready to get started?
Start with a $7,500 deposit. Balance due on delivery.