Brand Identity
Your Brand. Made Visible.
What We Do
Most businesses look like they were designed by committee, or by no one at all. Inconsistent logos, mismatched colors, and a visual presence that does not reflect the quality of the actual work. Brand identity fixes that. It is the visual and verbal system that communicates who you are before a single word is read. Not just a logo. A complete identity: logomark, color palette, typography, brand voice, messaging framework, and usage guidelines.
What we do not do is hand you a pretty file and disappear. We deliver a brand system your team can actually use, whether you are briefing a web developer, posting on LinkedIn, or sending a proposal. Running Start Digital builds brand identities grounded in competitive research and genuine differentiation. We study your market, understand your audience, and build something that stands apart. Your brand should work as hard as you do.
How We Work
We start with discovery. That means a structured workshop where we get clear on your positioning, audience, competitive landscape, and long-term goals. Not a questionnaire. A real conversation that surfaces what makes your business worth paying attention to. From there we move into research: competitor visual audit, audience analysis, and mood boarding to align on direction before any design work begins.
Concept development follows, where we present two to three distinct directions. Each includes logo concepts, color palette, and typographic system. You choose a direction and we refine it through up to three rounds of revisions. Then we build out the full brand system: primary and secondary logos, icon variants, color tokens, type scale, voice guidelines, and a brand guide your team and vendors can use confidently. Final deliverables are packaged in every format you will need.
Why Running Start Digital
Pricing
From $2,500
Typical turnaround: 4-6 weeks
Includes
Frequently Asked Questions
Logo design, color palette, typography system, brand voice guidelines, usage rules, and a comprehensive brand guide document.
A full brand identity package typically takes 4 to 6 weeks. This includes research, concept development, revisions, and final deliverables.
Yes. We handle both new brands and rebrands. Rebranding includes competitive analysis, brand audit, and a transition strategy.
Always. Every brand project includes a comprehensive guide that ensures consistency across every touchpoint. No guesswork for your team or vendors.
Brand identity projects range from $4,000 for a streamlined startup package to $15,000 and above for comprehensive systems with full messaging frameworks. Scope determines price. We quote after a discovery call.
SVG and PDF for print, PNG and WebP for digital, and Figma source files for design teams. Every format you need for web, print, and social media is included.
Yes. We design with multi-context use in mind. Every brand system includes guidance on how to apply it across digital platforms, print materials, and physical environments.
Research drives the work. We study your target audience, review competitors, and validate direction before any design begins. The brief shapes the creative, not personal aesthetic preferences.
Ready to get started?
Start with a $1,250 deposit. Balance due on delivery.