What's Included in the Accelerator Bundle
The Accelerator delivers a complete marketing operation, not a menu of individual services.
Strategy and Planning. Weekly strategy calls with your dedicated project manager. Monthly performance analysis. Quarterly planning sessions tied to your business objectives. You are not guessing about what to prioritize. You have a team that builds the roadmap, executes against it, and adjusts based on data.
Content Creation. Blog posts, articles, case studies, email campaigns, white papers, landing pages. Content written by people who understand your industry, research your competitors, and write material that positions your business as the authority in your space. Not recycled templates. Original work that reflects your expertise.
Social Media Management. Five channels managed and maintained. LinkedIn is critical for Detroit B2B companies, especially in automotive, manufacturing, and professional services. Instagram and Facebook drive engagement for consumer-facing businesses. Content calendars, community management, and performance reporting included.
Paid Advertising. Google Ads, Meta Ads, LinkedIn Ads. Campaign strategy, creative development, audience targeting, bid management, and ongoing optimization. Ad spend is separate from the retainer. Your $2,997 goes entirely to team time and deliverables, not media buying margins.
Web Development. Unlimited website pages. New landing pages, service pages, blog infrastructure, site updates, and design improvements. No per-page charges. No change order tickets. No three-week wait for a text update.
Project Management. One dedicated project manager coordinates all activity. Weekly meetings. One point of contact. Full visibility into deliverables, timelines, and results. You stop managing your marketing team and start reviewing their work.
Who the Accelerator Is Built For in Detroit
Mobility and automotive technology companies in Corktown and along Michigan Avenue that are building the next generation of transportation and need marketing that matches their technical sophistication without pulling engineers into content creation.
Professional services firms in Troy, Southfield, and Birmingham that have grown through referrals and personal networks for twenty years and now need a systematic digital marketing engine to sustain growth as the referral pipeline matures.
Healthcare companies and medical practices in the Henry Ford and Beaumont Health corridors that need compliant marketing support for patient acquisition, physician recruitment, and community health education.
Manufacturing companies in the suburban industrial ring that are modernizing operations and need digital presence, content marketing, and lead generation capabilities to match their operational investments.
Technology startups in Midtown and the Ann Arbor corridor that have product-market fit and need to build pipeline without hiring a marketing team before they are ready.
Real estate developers and commercial property firms in downtown Detroit, Midtown, and the suburbs that need project-specific marketing for new developments alongside ongoing brand building and tenant attraction.
Nonprofit organizations and community development corporations in Detroit proper that need professional marketing to support fundraising, program awareness, and grant applications on constrained budgets.
Construction and skilled trades companies across metro Detroit that have never invested in digital marketing and are losing bids to competitors who show up in search results and have professional online presence.
What to Expect
Week 1: Onboarding and Audit. We conduct a full review of your current marketing presence. Website, analytics, social channels, competitive landscape, brand assets, and sales process. We identify immediate opportunities and build a 90-day plan. You meet your project manager and the team assigned to your account.
Month 1: Foundation. We address the fundamentals first. Website fixes, analytics configuration, social channel optimization, ad account setup. Content production begins. Initial campaigns launch. You see tangible deliverables within the first two weeks.
Months 2 and 3: Acceleration. Content volume increases. Ad campaigns optimize based on early data. Social channels build audience and engagement. Email marketing ramps up. Leading indicators start moving: website traffic, lead volume, engagement metrics, pipeline activity.
Ongoing: Compounding Returns. Content builds search authority. Social channels build audience. Ad campaigns get more efficient. Email lists grow and convert at higher rates. The Accelerator requires a six-month minimum because marketing compounds, and the most significant returns appear in months four through six and beyond.
