What We Do
Your website was built for a different era. The business has grown, the market has shifted, and the site no longer reflects who you are or what you do. Visitors bounce because the message is unclear. Pages rank poorly because the technical foundation is outdated. The design looks dated compared to competitors who launched in the last two years. A website redesign is not a theme swap or a cosmetic refresh. It is a strategic overhaul that starts with your business goals and works backward to architecture, content, design, and technology.
We rebuild existing sites from the ground up: new visual identity, modern Next.js architecture, improved Core Web Vitals performance, and conversion-focused layouts informed by your actual analytics data. Your search equity stays intact. Your best content gets amplified. Your worst pages get replaced with something that actually works. The result is a site that aligns your digital presence with where your business is going, not where it has been.
How We Work
Redesign begins with an audit, not a mood board. We analyze your current Google Analytics data to identify which pages drive the most value, where users exit, and which conversion paths are broken. Technical health is assessed separately: page speed, crawl errors, Core Web Vitals, and indexation issues. Competitor analysis shows where your visual and content positioning falls short. The redesign strategy emerges from that data. Content architecture comes first. We define the new site structure, page hierarchy, and conversion goals for each page before any design begins.
Wireframes establish layout and information hierarchy. Visual design follows in Figma, reviewed and approved before development begins. Development is on Next.js with static generation for speed. Content migration preserves every high-performing URL and implements 301 redirects for URLs that change. QA covers all devices, browsers, load speed, form submissions, and analytics tracking. The new site launches with zero downtime, followed by 30 days of search monitoring.
