Website Redesign
Rebuilt for What Comes Next.
What We Do
Your website was built for a different era. The business has grown, the market has shifted, and the site no longer reflects who you are or what you do. Visitors bounce because the message is unclear. Pages rank poorly because the technical foundation is outdated. The design looks dated compared to competitors who launched in the last two years. A website redesign is not a theme swap or a cosmetic refresh. It is a strategic overhaul that starts with your business goals and works backward to architecture, content, design, and technology.
We rebuild existing sites from the ground up: new visual identity, modern Next.js architecture, improved Core Web Vitals performance, and conversion-focused layouts informed by your actual analytics data. Your search equity stays intact. Your best content gets amplified. Your worst pages get replaced with something that actually works. The result is a site that aligns your digital presence with where your business is going, not where it has been.
How We Work
Redesign begins with an audit, not a mood board. We analyze your current Google Analytics data to identify which pages drive the most value, where users exit, and which conversion paths are broken. Technical health is assessed separately: page speed, crawl errors, Core Web Vitals, and indexation issues. Competitor analysis shows where your visual and content positioning falls short. The redesign strategy emerges from that data. Content architecture comes first. We define the new site structure, page hierarchy, and conversion goals for each page before any design begins.
Wireframes establish layout and information hierarchy. Visual design follows in Figma, reviewed and approved before development begins. Development is on Next.js with static generation for speed. Content migration preserves every high-performing URL and implements 301 redirects for URLs that change. QA covers all devices, browsers, load speed, form submissions, and analytics tracking. The new site launches with zero downtime, followed by 30 days of search monitoring.
Why Running Start Digital
Frequently Asked Questions
Not if done correctly. We implement 301 redirects, preserve high-performing URLs, and monitor search performance throughout the transition. Most clients see ranking improvements within 90 days.
Typically 6 to 10 weeks from strategy through launch. Larger sites with complex content migrations may take 12 weeks.
Yes. We build the new site in a staging environment and cut over only when everything is tested and approved. Zero downtime.
We can. Many redesigns benefit from updated messaging. We offer content strategy and copywriting as part of the project or work with your existing copy.
Marketing site redesigns typically range from $10,000 to $25,000. Larger sites with extensive content, custom functionality, or complex integrations range from $25,000 to $60,000. We provide a scoped quote after reviewing your current site.
That is perfectly reasonable. We audit what is working visually and what is not. Elements that align with your brand and perform well can be carried forward. Redesign does not mean starting from zero.
Yes. E-commerce redesigns include conversion funnel analysis, checkout optimization, product page templates, and catalog migration. E-commerce redesigns typically take 8 to 14 weeks depending on catalog size.