SMS Marketing
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What We Do
Every digital channel is getting noisier. Inboxes are crowded. Social feeds are algorithmically throttled. The phone, however, is still personal. SMS marketing delivers near-instant access to your customers with open rates that email cannot match. The key is using that access responsibly. Customers who opt into text messages have given you something valuable.
They expect messages that are worth their time: timely promotions, order updates, appointment reminders, and relevant offers. Spam them with irrelevant content and they opt out immediately. We build SMS marketing programs that maintain that trust. Proper opt-in flows that set expectations from the start. Segmentation so the right message goes to the right customer. Automation that triggers messages at the right moment in the customer journey. And compliance infrastructure that protects you legally while keeping your sending reputation clean.
How We Work
SMS setup begins with compliance infrastructure. We register your business and phone numbers through 10DLC, configure TCPA-compliant opt-in flows with proper consent language, and set up opt-out processing. This is not optional. Non-compliant SMS programs expose you to substantial fines and carrier filtering. With compliance established, we build your subscriber growth mechanisms: web forms, checkout opt-ins, QR codes, keyword-based sign-ups, and cross-channel promotion from your email list.
Segmentation is configured based on your customer data: purchase history, location, behavior triggers, and engagement level. Message campaigns are structured around your business calendar: promotional events, seasonal offers, new product launches, and service reminders. Automated sequences handle post-purchase follow-up, cart abandonment, appointment confirmation, and re-engagement. Every campaign is measured on click rate, conversion rate, and revenue attributed to SMS.
Why Running Start Digital
Frequently Asked Questions
Yes, when done correctly. You must have explicit opt-in consent, provide opt-out options, and comply with TCPA regulations. We handle all compliance requirements during setup.
Promotional offers, appointment reminders, shipping notifications, flash sales, event invites, and two-way support conversations. The format depends on your business goals.
Two to four messages per month is the sweet spot for most businesses. More than that risks opt-outs. We test frequency and timing to find what your audience responds to.
Yes. We build cross-channel workflows where email and SMS work together. SMS for time-sensitive messages, email for longer content. Same audience segments, coordinated timing.
10DLC is a carrier-required registration for businesses sending SMS at scale in the United States. Without it, your messages will be filtered or blocked. We handle full 10DLC registration as part of setup.
Opt-in forms at checkout, keyword sign-ups promoted on social media, QR codes in physical locations, and cross-promotion to your email subscribers. We set up all of these mechanisms and track subscriber growth monthly.