PPC Advertising
Every Dollar Tracked.
What We Do
Paid advertising is the fastest way to put your business in front of buyers who are actively looking for what you offer. It is also the fastest way to burn money if it is not managed with discipline. Poor targeting, weak ad creative, broken landing pages, and no conversion tracking are how businesses waste five figures and conclude that ads do not work. They work. The campaigns were just not built correctly.
We manage pay-per-click advertising on Google, Meta, and LinkedIn with a focus on measurable return on ad spend. Every dollar is tracked to outcome. We build campaigns around your buyer's intent, write creative that speaks to their specific problem, connect ads to landing pages designed to convert, and optimize daily based on real performance data. You see exactly what you are spending, what it is generating, and what the next optimization move is.
How We Work
PPC engagement starts with competitive research and account architecture planning. We analyze what your competitors are bidding on, what creative they are running, and where the gaps are. Account structure is designed before campaigns launch. Keyword grouping, match types, negative keyword lists, audience segments, and campaign hierarchy are mapped out and approved. Creative development covers headlines, descriptions, and display assets following platform best practices for each channel.
Landing pages are reviewed and optimized before spend begins. Campaigns launch at a controlled budget for the first two weeks while we collect baseline data. Bid strategy, targeting adjustments, and creative rotation changes happen weekly based on performance signals. Monthly reporting covers impressions, clicks, conversions, cost per conversion, and return on ad spend. We include clear recommendations for the next month's optimization priorities.
Why Running Start Digital
Pricing
$1,500
Typical turnaround: 5-7 business days
Includes
Frequently Asked Questions
We recommend at least $2,000 per month per platform to generate enough data for meaningful optimization. Smaller budgets can work for hyper-local campaigns.
Google Ads for intent-based searches. Meta for awareness and retargeting. LinkedIn for B2B. We help you allocate budget where it drives the best return.
PPC can drive traffic immediately. Meaningful optimization and scaling typically takes 4 to 8 weeks as we gather data and refine targeting.
We charge a flat monthly management fee based on campaign complexity, not a percentage of spend. This keeps our incentives aligned with your goals.
We create ad copy and static image assets as part of our service. For video ads, we can script and produce with your footage or stock assets. We test multiple creative variations to find what converts best.
We implement conversion tracking tied to actual outcomes: form submissions, phone calls, purchases, or sign-ups. We report cost per result, not just cost per click. If your CRM allows it, we also track lead-to-customer conversion rates.