Lead Generation
Pipeline. Not Just Traffic.
What We Do
Generating traffic is not the same as generating business. You can have thousands of monthly website visitors and an empty sales pipeline if your marketing is not capturing and qualifying the right people. Lead generation is the set of systems and tactics that convert attention into sales conversations. It starts with understanding your ideal buyer: what problems they have, how they research solutions, what makes them choose one vendor over another. Then it builds a funnel that intercepts them at the right moment with the right offer.
Landing pages designed for a single conversion goal. Lead magnets that provide real value in exchange for contact information. Targeted ad campaigns that reach buyers with demonstrated intent. Nurture sequences that educate and qualify over time. We build all of it as a connected system with tracking and attribution throughout.
How We Work
Lead generation starts with customer and market research. We define your ideal customer profile, map their decision journey, and identify where they can be reached before they have already chosen a competitor. Funnel architecture follows: what assets exist at each stage of awareness, consideration, and decision, and what needs to be built. Typically this means a high-value lead magnet for awareness-stage capture, a targeted landing page for consideration-stage traffic, and a low-friction contact or booking form for decision-stage visitors.
Campaign setup covers paid search for intent-based demand, paid social for audience-based reach, and content for organic long-term growth. CRM integration routes leads to your sales team with full context: source, pages visited, content consumed, and engagement history. Lead scoring filters and prioritizes so sales effort goes to the most ready prospects. Monthly reporting covers leads generated by channel, cost per lead, qualification rate, and pipeline value attributed to the program.
Why Running Start Digital
Frequently Asked Questions
We work with you to establish qualification criteria: budget, authority, need, and timeline. Our scoring models filter out tire-kickers so your sales team spends time on real opportunities.
Paid search, paid social, content marketing, email outreach, landing pages, and strategic partnerships. We test channels and double down on what performs.
Cost per lead varies by industry and channel. B2B services typically range from $50 to $500 per qualified lead. We track and optimize cost per acquisition relentlessly.
Yes. We push leads directly into Salesforce, HubSpot, or your CRM of choice with full attribution data. Your sales team sees where each lead came from and what they engaged with.
Initial setup covering strategy, landing pages, and campaign launch typically takes 4 to 6 weeks. The optimization phase, where campaigns improve based on real conversion data, runs over the following 60 to 90 days.
A lead magnet is a piece of content or tool that provides specific value in exchange for contact information. Checklists, guides, templates, audits, and calculators are common formats. They work because they attract people who are actively researching your solution.