Influencer Marketing
Real Creators. Real Results.
What We Do
People trust people more than they trust brands. That is not a new insight, but it is the reason influencer and creator marketing continues to outperform traditional advertising for many product categories. The challenge is not finding creators.
It is finding the right ones for your brand, at the right price, with the right audience, and managing the relationship professionally so the content actually converts. We handle the entire influencer marketing process: creator research and vetting, outreach and negotiation, contract management, content brief creation, review and approval workflow, publishing coordination, and performance tracking tied to actual revenue outcomes. Whether you need a one-time campaign with five micro-influencers or an ongoing ambassador program with creators at multiple tiers, we structure it for measurable return.
How We Work
Creator identification starts with your ideal customer profile. We work backward from who buys your product to find creators whose audience mirrors that profile. Follower count is secondary to audience quality. Engagement rate, comment quality, audience demographics, and brand alignment matter more. We use creator intelligence platforms combined with manual review to build a curated shortlist. Outreach is personalized and professional.
We negotiate rates, content usage rights, exclusivity terms, and performance bonuses where appropriate. Content briefs give creators clear direction while leaving room for authentic expression, which is what makes creator content convert. We manage the approval workflow so content meets your brand standards before it publishes. Attribution is built into every campaign: tracked links, unique discount codes, and UTM parameters tie creator content to actual purchases. Monthly reporting covers reach, engagement, conversion rate, cost per acquisition, and return on investment by creator.
Why Running Start Digital
Frequently Asked Questions
We analyze audience demographics, engagement quality, content style, and brand alignment. We use data platforms and manual vetting to ensure every creator fits your market.
User-generated content is authentic content created by real people rather than your brand. It converts better than polished brand content because consumers trust other consumers.
Micro-influencers (10K to 100K followers) typically cost $500 to $5,000 per post. Costs scale with reach and engagement. We negotiate rates and structure deals to maximize ROI.
Tracked links, discount codes, UTM parameters, and conversion attribution. We report on cost per acquisition, not impressions. You see what each partnership actually generated.
Influencer campaigns pay creators to post to their audiences. UGC campaigns commission authentic content that your brand uses in its own advertising. Both use real people, but the distribution channel differs. UGC-style ads often outperform polished brand creative in paid social.
Yes. Nano-influencers often have exceptional engagement rates and deeply trusting audiences in specific niches. For the right product and category, a nano-influencer with 5,000 highly engaged followers can outperform a mid-tier influencer with 500,000.