What We Do
A brand pays an influencer $5,000 for a sponsored post. The post gets 200,000 impressions and 3,000 likes. Did it work? Most companies cannot answer that question because they treated influencer marketing as a media buy instead of a managed operation. The real challenge is not finding creators with large followings. It is finding creators whose audience actually overlaps with your buyer profile, whose engagement is genuine and not inflated by bots, whose content style aligns with your brand, and whose rates reflect their actual conversion potential. Then you need contracts that protect your usage rights, briefs that give creative direction without killing authenticity, an approval workflow that catches brand violations before publishing, and attribution infrastructure that ties each post to actual purchases.
We run the entire operation. Creator identification starts with your customer data, not follower counts. We vet candidates on engagement rate, audience demographics, comment quality, past brand partnership performance, and content consistency. Outreach, negotiation, contracts, briefs, approvals, publishing coordination, and performance reporting are all handled by our team. You review content and approve spend. We handle everything else.
How We Work
Creator sourcing begins with your customer profile, not a trending creator list. We analyze your buyer demographics, purchase behavior, and the platforms where they spend attention. Then we search for creators whose audience matches that profile using intelligence platforms that surface audience overlap percentages, engagement authenticity scores, and historical brand partnership performance. Every candidate goes through manual review: we watch their content, read their comments, check for bot-inflated metrics, and evaluate whether their voice fits your brand. The shortlist you receive includes audience demographic breakdowns, engagement benchmarks, estimated reach, and proposed rates for each creator. Outreach is personalized. We negotiate deliverables, usage rights, exclusivity windows, revision allowances, and performance bonus structures. Every partnership is formalized in a contract that specifies content ownership, platform rights, FTC disclosure requirements, and payment terms.
Content briefs provide clear brand guidelines, key messages, visual requirements, and compliance guardrails while preserving the creator's authentic voice. You review and approve every piece of content in a shared workspace before it publishes. No surprises. Attribution is non-negotiable. Every campaign includes tracked links, unique discount codes, and UTM parameters. Monthly reporting breaks down reach, engagement rate, click-through rate, conversion volume, cost per acquisition, and return on investment per creator, not per campaign. You see exactly which partnerships generate revenue and which do not, so budget allocation improves with every cycle.