Google Business Optimization
Own Your Google Presence.
What We Do
When a local customer searches for your business type, your Google Business Profile appears before your website. Before your ads. Before anything else. It shows your rating, hours, photos, and location at a glance. For many customers, it is where the decision to call or visit is made.
A profile that is incomplete, inaccurate, or inactive loses those customers before they ever have a chance to learn about you. We treat your Google Business Profile as an active marketing channel. Every element is optimized: primary and secondary categories, service listings, business description, attributes, products, photo library, weekly posts, Q&A management, and review responses. Activity signals matter to Google's local ranking algorithm. An optimized, active profile ranks higher, appears more prominently in map searches, and drives significantly more calls, direction requests, and website visits than a neglected one.
How We Work
GBP optimization starts with a full profile audit. We review category selection against what top-ranked competitors use, identify missing services and attributes, evaluate photo quality and volume, assess post frequency, and review response timeliness. Corrections and additions are implemented in the first week. Category optimization often has immediate impact on search visibility. Service listing expansion helps Google understand the full scope of what you offer.
Photo strategy covers exterior, interior, team, product, and work-in-progress images that build trust and engagement. Post publishing follows a calendar with a mix of offer posts, update posts, event posts, and product highlights. Each week keeps the profile active and gives Google fresh content to index. Review management includes prompt responses to every review, positive and negative, using professional templates calibrated to your brand voice. Monthly reporting tracks search impressions, profile actions, review velocity, and ranking position in the local pack.
Why Running Start Digital
Frequently Asked Questions
GBP management is a subset of local SEO focused specifically on your Google Business Profile. Local SEO includes citations, website optimization, and content strategy across all local channels.
Weekly at minimum. Google favors active profiles. We publish posts about offers, events, updates, and products to keep your listing fresh and engaging.
Yes. We manage multi-location GBP accounts with location-specific content, consistent branding, and centralized reporting across all profiles.
Search impressions, direction requests, phone calls, website clicks, photo views, and review volume. We report monthly with trends and action items.
Category corrections and complete profile information often affect local rankings within 2 to 4 weeks. Review velocity improvements build over 60 to 90 days. This is one of the faster-acting local marketing investments.
Yes. We handle GBP suspension appeals and reinstatement requests. Suspensions are often caused by policy violations, address issues, or category mismatches. We diagnose the cause and manage the reinstatement process.