Conversion Optimization
More Revenue. Same Traffic.
What We Do
Most businesses spend money driving traffic to their website and accept whatever conversion rate they get. CRO flips that logic. Instead of buying more traffic, you make the traffic you already have more productive. A two percent conversion rate turning into a four percent conversion rate doubles your revenue from the same ad spend and the same organic traffic. That is not a theoretical number.
It is a measurable outcome from systematic testing and UX improvements. Conversion rate optimization is the discipline of understanding why visitors do not take the action you want, forming specific hypotheses about what would change their behavior, testing those hypotheses against real traffic, and implementing winners. We run CRO programs that cover landing page design, checkout flow simplification, form optimization, headline and offer testing, and navigation usability. Everything is evidence-based. Nothing ships without data backing the decision.
How We Work
CRO engagement begins with a full conversion audit. We install session recording tools to watch how real visitors navigate your pages. Heatmaps reveal where attention goes and where it stops. Funnel analysis in your analytics platform shows exactly where visitors drop off. User surveys gather qualitative insight into objections and confusion. All of this feeds a structured hypothesis backlog: specific changes predicted to improve conversion rate, ranked by expected impact and ease of implementation. Testing is structured around your traffic volume. Lower traffic sites benefit from multivariate testing focused on big changes.
Higher traffic sites can run rigorous A/B tests to statistical significance. Each test runs with clear success metrics defined in advance. Winners are implemented. Losers teach us what to test next. Monthly reporting covers tests run, results achieved, and the conversion impact in measurable revenue terms. CRO is not a project. It is a continuous improvement program.
Why Running Start Digital
Frequently Asked Questions
Depends on your industry and traffic quality. We benchmark against your sector and focus on continuous improvement. Even small percentage gains compound significantly.
We use tools like VWO or custom implementations. Tests run until statistical significance, then we implement winners and test again.
Headlines, CTAs, page layouts, form fields, pricing presentation, social proof placement, and navigation flow. We test what moves the needle.
CRO is ongoing. Initial audit and quick wins happen in the first month. Systematic testing and meaningful lifts develop over 3 to 6 months.
A/B testing requires enough traffic to reach statistical significance. Generally, 1,000 or more monthly visitors per variation is needed for reliable results. Lower traffic sites benefit more from heuristic analysis and UX improvements than formal split testing.
Sometimes. Quick tests can run via testing tools without code changes. More significant improvements like simplified checkouts, form redesigns, or new page layouts require development. We scope each change before implementation.