What We Do
Amazon is the most searched product discovery engine in the United States, and most sellers treat it like a passive shelf. They upload product images, write a basic description, and wait. The sellers winning on Amazon understand that it operates on its own search algorithm with its own ranking factors. Keyword placement in titles and bullet points matters. Review velocity matters. Conversion rate matters. Advertising history matters.
Backend keyword coverage matters. Price competitiveness matters. We manage Amazon as an active performance marketing channel, not a warehouse listing system. Listing optimization, PPC campaign management, A+ Content development, brand store setup, review strategy, and inventory coordination. We know what drives organic rank and what drives advertising efficiency. The goal is visibility, conversion, and profitability across every product in your catalog.
How We Work
Amazon management starts with a comprehensive listing audit. We evaluate your titles, bullets, descriptions, images, A+ Content, backend keywords, and category selection against current best practices and competitor benchmarks. Gap analysis drives a prioritized optimization roadmap. Keyword research covers search volume, relevance, and competitor usage. We restructure listings around high-converting search terms while ensuring the copy still reads naturally and builds purchase confidence.
Image analysis covers main image compliance, secondary image storytelling, and infographic content that answers common buyer questions. PPC setup covers Sponsored Products for keyword targeting, Sponsored Brands for brand visibility, and Sponsored Display for retargeting. Campaigns are structured for both ranking support and direct profitability. Bid management and negative keyword cultivation happen on a weekly basis. Monthly reporting covers organic ranking movement, advertising ACoS and ROAS, session and conversion rate trends, and revenue by product.