AI Search Optimization
Visible Where AI Looks.
What We Do
Search behavior is shifting. Millions of people now get answers from AI-powered tools like Google's AI Overview, Perplexity, and ChatGPT rather than clicking through to websites. If your brand is not present in those AI-generated answers, you are invisible to a growing segment of your market. Traditional SEO optimizes for getting clicked in a list of links.
Generative Engine Optimization, or GEO, optimizes for being cited as a source inside an AI-generated response. The signals that drive each are related but not identical. AI models weight entity clarity, structured data, content comprehensiveness, factual consistency, and authoritative sourcing differently than traditional search ranking algorithms. We specialize in the tactics that increase your brand's citation frequency in AI-generated answers: structured data markup, entity disambiguation, content restructuring for machine readability, and authority-building that both Google and AI models recognize.
How We Work
GEO begins with an audit of your current AI search visibility. We query relevant topics in Google AI Overview, Perplexity, and ChatGPT to see where your brand appears and where competitors appear instead. We analyze your content structure, schema markup coverage, entity clarity, and source attribution patterns. The gap analysis drives a prioritized action plan.
Technical improvements cover structured data implementation for your key entities: organization, products, services, and people. Content restructuring makes your pages better candidates for direct citation by organizing information clearly, using factual and citable language, and structuring answers to likely questions. Entity optimization establishes clear connections between your brand and the topics it should be associated with across your website and third-party sources. We monitor AI search visibility monthly and report on citation frequency, position within AI-generated responses, and referral traffic from AI search platforms.
Why Running Start Digital
Frequently Asked Questions
GEO is the practice of optimizing your content and website so AI-powered search engines reference your brand in their generated answers. It builds on traditional SEO but adds structured data and authority signals that AI models prioritize.
No. It complements it. Traditional SEO still drives organic traffic from standard search results. GEO adds a new layer of visibility as AI search adoption grows.
We track brand mentions in AI-generated responses, monitor referral traffic from AI search platforms, and audit structured data coverage. The tooling is evolving, but the metrics are real.
Google SGE has the largest user base. Perplexity and ChatGPT with browsing are growing fast. We optimize for all three, with a focus on Google since it drives the most volume.
Structured data changes can be reflected within weeks. Content authority signals take 2 to 4 months to influence AI citation patterns. This is an emerging field and results vary, but we track and report on all measurable signals.
Increasingly, yes. AI search tools are answering local intent queries more frequently. Optimizing your content and structured data for AI visibility benefits any business whose customers use AI tools to find services.