What a Website Redesign Includes
Full visual redesign. A complete redesign of the website's visual identity, layout, and presentation. We start from an understanding of your current brand and the state of your business, not from the old website's design. If your brand identity needs updating alongside the website, we address that as part of the project.
Content strategy and copywriting. The old website's content is rarely worth preserving verbatim. We assess what content is worth keeping, what needs rewriting to reflect the current business accurately, and what new content the redesigned site needs. We write copy that communicates clearly, reflects the current operation, and includes the search-optimized language that helps the site rank for relevant terms.
Modern technical architecture. We build on current frameworks and infrastructure that produce the load time and Core Web Vitals performance that modern search ranking and user experience require. We do not rebuild old WordPress sites on WordPress and expect different performance results.
Mobile-first design and development. Every page is designed and built for phone screens first, then adapted for larger screens. Over 60 percent of web traffic for most Pilsen businesses comes from mobile, and the mobile experience is the primary experience for most visitors.
SEO preservation and improvement. We audit the current site's search ranking for relevant terms, map redirects from old URLs to new ones so that any search equity in the old site is preserved in the new one, and implement the technical SEO foundation that the redesigned site needs to perform better than the old one.
Performance optimization. Image optimization, code splitting, caching configuration, and the technical implementation details that produce a site that scores above 90 on Google PageSpeed Insights and loads in under two seconds on a mobile 4G connection.
Analytics and conversion tracking. We implement or migrate analytics so that traffic, conversion events, and goal tracking are configured correctly from the day the new site launches. No data gaps in the transition.
Bilingual options where needed. For Pilsen businesses serving both English and Spanish-speaking customers, we design and build bilingual websites that serve both audiences with equal quality rather than treating one language as primary and the other as translated-afterthought.
How We Build Websites for Pilsen Businesses
Discovery begins with understanding the current site's state: what is working, what is not, what the business has become since the last site was built, and what the redesigned site needs to accomplish. We audit the current site's technical performance, content quality, search ranking, and conversion performance. We interview the stakeholders who know the business best about who their customers are and what those customers need from the website.
We produce a site map and content plan before any design begins, establishing what pages the new site will have, what content each page will contain, and how the pages connect. For Pilsen businesses with complex offerings or evolving service lines, this planning stage often surfaces the need for a more thoughtful content organization than the old site provided.
Design proceeds from the content plan. We produce visual designs for key page types before building anything, allowing for meaningful feedback on the visual direction before development investment is committed. We present designs at high fidelity, on mobile and desktop, so that what you are approving represents what will actually be built.
Development builds on approved designs. We build every page type in the approved design and test performance, mobile behavior, and cross-browser compatibility before launch. Content migration from the old site is managed systematically, with redirect mapping verified before the new site goes live.
Launch is managed to minimize disruption. We deploy the new site, verify that all redirects are working, confirm that analytics are tracking correctly, and monitor search ranking in the days following launch to catch any unexpected technical issues.
Industries We Serve in Pilsen
Restaurants and food businesses on 18th Street and throughout Pilsen. Restaurant website redesigns typically address outdated menus, poor mobile experience for a customer base that primarily searches on phones, and missing online ordering or reservation integrations that customers now expect.
Art galleries and creative businesses in the Chicago Arts District. Gallery website redesigns address exhibition presentation, artist roster presentation, e-commerce for prints and original works, and the kind of visual quality that a gallery's audience has a right to expect from the organization's digital presence.
Service businesses near Halsted, Racine, and throughout the neighborhood. Service business redesigns typically address outdated service descriptions, poor search performance for local service queries, and missing lead capture functionality that converts website visitors into inquiries.
Community organizations and nonprofits serving Pilsen's community. Nonprofit website redesigns address donation functionality, program information accessibility, bilingual content for the community served, and the credibility presentation needed to attract foundation funders.
Retail shops and specialty businesses along Blue Island Avenue and Ashland. Retail redesigns address product presentation, e-commerce functionality where online selling is appropriate, and the visual quality that communicates the shop's character to potential customers who have not yet visited in person.
What to Expect
Discovery and planning. Two to three weeks of audit, stakeholder conversation, site mapping, and content planning. We do not begin design until we have a clear understanding of what the redesign needs to accomplish.
Design and review. Two to three weeks of visual design development, reviewed and approved before development begins.
Development and testing. Four to six weeks of development, including content migration, redirect mapping, and performance testing.
Launch and monitoring. Launch with post-launch monitoring for technical issues and search ranking changes during the first thirty days.