What's Included
The Business Site includes everything in our Starter Site package, plus the professional layers that drive results for Evanston organizations.
Five polished pages with professional design, mobile first responsive layout, and fast load times. Homepage, about page, services or programs page, contact page, and one additional page tailored to your organization type. Nonprofits often add a donate page or an impact page. Professional services firms often add testimonials or case studies. Retailers often add a location or menu page.
Custom SEO copywriting written by our team based on research into your specific Evanston market position. Title tags, meta descriptions, header structure, and body copy are all crafted to rank in the searches your ideal customers and donors run. We research Evanston specific search patterns, including the cross border searches from Chicago residents looking north and the Northwestern adjacent searches that drive so much of the neighborhood's traffic.
Scroll animations that add polish without slowing performance. Fade ins, slide ups, and subtle motion effects that make your site feel current and intentional. Performance optimized so they enhance load speed rather than interfering with it.
CRM integration connecting your website forms to your existing systems. We support HubSpot, Salesforce, Zoho, Pipedrive, Keap, and most nonprofit CRMs including DonorPerfect, Bloomerang, and Salesforce NPSP. Form submissions flow automatically into your pipeline with proper tagging and source attribution.
Google Business Profile setup and optimization. We claim or create your profile, optimize every field for Evanston local search, connect it to your website, and configure category selection, service area, business description, and photo guidelines.
Everything from the Starter Site. Professional design, mobile responsiveness, SSL certificate, hosting configuration guidance, analytics setup, and a clean codebase you actually own.
Who the Business Site Is Built For in Evanston
Northwestern affiliated tech startups and research ventures. Early stage companies spinning out of Kellogg, McCormick, or affiliated labs need a polished marketing site while the product is still in development. The Business Site provides the professional front while the engineering team focuses on the product.
Nonprofits and social service organizations. Evanston's dense nonprofit sector, from organizations serving displaced youth to arts and cultural groups to advocacy nonprofits, needs professional web presence to build donor confidence, attract volunteers, and communicate mission clearly.
Independent retailers on Dempster, Central, and Davis Streets. Specialty shops, bookstores, clothing boutiques, and lifestyle retailers competing against chain alternatives need a website that matches the curated quality of their in store experience.
Independent restaurants and coffee shops. Evanston's coffee shop density is legendary, and every independent operator is competing for attention against established neighbors. A professional website with strong imagery, clear menu presentation, and Google Business Profile optimization drives the foot traffic these businesses depend on.
Professional services firms near downtown Evanston. Therapists, financial advisors, attorneys, and accountants serving the Evanston residential and Northwestern adjacent population need websites that match the credibility they bring to client meetings.
Health and wellness practices. Chiropractors, physical therapists, mental health practitioners, and fitness studios near Chicago Avenue and throughout the neighborhood depend on local search visibility and need CRM integration to manage appointment inquiries.
Academic and educational services. Tutoring services, test prep companies, and specialty educational programs serving the Northwestern adjacent market need professional web presence that communicates credibility to the academically demanding families they serve.
Real estate professionals. Agents working the Evanston residential market, from the lakefront condos to the historic neighborhoods, need a professional web presence with neighborhood expertise pages and lead capture feeding their CRM.
Creative professionals and studios. Designers, photographers, videographers, and marketing consultants serving the Evanston and North Shore market need their own site to match the quality of work they deliver for clients.
Civic and community organizations. Neighborhood associations, block clubs, and civic advocacy organizations need professional web presence to organize members, communicate events, and build visibility for their work.
What to Expect
We deliver your Business Site in five business days. Here is how the process works.
Day 1 and 2: Discovery and content. We start with a focused discovery call to understand your organization, your Evanston market position, your competitors, and your goals. Our copywriter begins keyword research for your specific niche and location. We draft your sitemap, gather your brand assets, and begin writing SEO optimized copy for all five pages. You receive a content draft for review by end of day two.
Day 3 and 4: Design and build. With approved content in hand, we design and build your site. Layout, typography, color application, imagery placement, scroll animations, and mobile optimization happen during this phase. We integrate your CRM, connecting your contact forms to your pipeline with proper field mapping and source tracking. Your Google Business Profile gets set up or optimized in parallel.
Day 5: Review, refine, launch. You receive a staging link to review your complete site. We make revisions based on your feedback, run final quality checks covering speed, mobile, SEO, form testing, and CRM data flow, and launch. Your Google Business Profile goes live connected to your new site. You get a walkthrough of how to manage both.